How much time should you spend networking?
How successful do you want to be?
Dr. Ivan Misner - BNI's founder - conducted a study whereby people who spent on avergae 6.5 hours of networking per week were more successful, and acquired half of their clients from their networking efforts.
A key component was to build the relationship with the other person first, then approach the business side of things. This is perfectly in line with BNI's approach of starting with building relationships between its members through one-on-one business-building interviews, and business flows once that connection has been established.
Read more about this and hear Dr. Misner at http://ivanmisner.com/how-much-time-should-you-spend-networking/
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