We had the pleasure of having Jeannot Lamarre - BNI Director Consultant for our chapter - demonstrate how absenteeism at your BNI meeting hurts your business by reducing the number of referrals you get from your referral partners.
Without saying a word, Jeannot put a chair in the middle of the room and set one of his business cards upon it. He then gestured to BNI Leading Edge Dentist Dr. Cyril Tahtadjian to approach the seat, after which Jeannot promptly left the room.
Befuddled, Dr. T took the seat and the card an proceeded to improvise an infomercial for Jeannot. The point was that in order to get referrals you have to be present at the weekly meeting, and even if you send a substitute as per BNI rules, they can't give as good an infomercial as you can because after all: who knows your business better than you do?
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